Monday, September 24, 2012

What's a Platform? And Where Do I Get One?

Marketing. Such a simple word that can do so much, including make or break a product. You think you’ve done all of the hard work. You’ve accomplished a noble feat. You’ve written a book and it’s been published. Your goal in writing the book may have been to make some money by selling copies or maybe you simply want to get your words out into the world; to have people read them. But how are you going to do that unless people know your book is available and you entice them to pick it up? That’s where marketing comes in. Whether you’ve published or plan to publish traditionally or on your own, marketing is crucial if you want to get your books into readers’ hands. And if you traditionally published and think your publisher will take care of marketing, think again. Publisher budgets are shrinking and authors are increasingly expected to market their own books. In fact, whether you have a marketing plan could determine whether or not a publisher decides to publish your book in the first place.

How do you go about coming up with a plan for marketing your book? What do you do? How do you start? What’s a platform? These questions and more will be answered from 9 to 10:40 a.m. during the The Fifth Dimension – Marketing session of Midwest Writing Center’sPen In Hand Mini Writing Conference on Saturday, October 6th. The session will be facilitated by Jane Reinhardt-Martin and Jane VanVooren Rogers, both experienced in marketing in general and marketing books in particular.

Other sessions offered at Pen In Hand on October 6th address e-book publishing, self-publishing, and traditional publishing. Discounts are offered for early-bird registrants as well as members of MWC. Click here to learn more and sign up.

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