Thursday, March 20, 2014

Applying the 4 P’s to your B: Creating a Book Marketing Plan with Jodie Toohey

In marketing, we talk about the 4 P’s: place, price, product, and promotion. This is just a simplified way to plan out how to promote any product, including a book. Place is where you will sell your book, more commonly known in the book-world as distribution. Price is how much you will charge for your book, but also encompasses determining if readers will pay that price. Product involves more than just your book’s title, but also includes, among other things, its genre, length, and ideal reader. Finally, promotion is figuring out how to tell people about your book.

To learn more about how to apply these 4 P’s to your book as well as other marketing tips, please attend Jodie Toohey’s workshop from 10 a.m. to 11:45 a.m. at MWC’s March 22nd Pen In Hand Mini Writing Conference. In this workshop, you will learn how to create a basic marketing plan so you can take focused action to try to get you book into readers’ – and buyers’ – hands. We’ll cover the four P’s (place, price, product, and promotion), the 5th P (people), holding giveaways, using social media, and setting up appearances.

Jodie Toohey is the author of three books: two poetry collections and one novel. She also runs Wordsy WomanWord Sales and Service, a professional writing and editing company helping people say what they want to say. She’s taught workshops at CASI, the Vet Center, and MWC. Jodie holds a Marketing Certificate and is focusing on Marketing as part of her two-thirds-completed MBA.


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