Monday, March 17, 2014

How to Make Media Your Partner with Joe Taylor

Have you ever wondered how some things get into the news while other things get passed over? Especially your book? One of the reasons why the media picks up certain books as a news story is timeliness; the book’s topic is related to a current news event or happening in the world. One way in which to tip the odds of getting your press release picked up by the media in your favor is to tie your story to current events and hot topics.

To learn more and get more great tips like this, please plan to attend Joe Taylor’s “How to Make Media Your Partner” workshop from 1 p.m. to 2:45 p.m. at MWC’s March 22nd Pen In Hand Mini Writing Conference.

This interactive, hands-on, real world session will cover how to write effective press releases, target the right media for your work, find the right contact person at the media outlet, tie your idea or work to current news, and more. Joe says, “My session features practical, not theoretic, suggestions to interact with the media and to facilitate the media, making your story their story. I began working for a newspaper fresh out of college in 1977 and have worked ever since with national and local media. You will learn and you will have fun.”

Joe Taylor is president/CEO of the Quad Cities Convention & Visitors Bureau and regularly appears in broadcast, print and on-line media outlets in the Quad Cities. He has been with the bureau since its inception in 1990 and has served as its president/CEO since 1998. Prior to tourism, he was a newspaper reporter and editor.

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