How to Make Media Your Partner with Joe Taylor

Have you ever wondered how some things get into the news while other things get passed over? Especially your book? One of the reasons why the media picks up certain books as a news story is timeliness; the book’s topic is related to a current news event or happening in the world. One way in which to tip the odds of getting your press release picked up by the media in your favor is to tie your story to current events and hot topics.

To learn more and get more great tips like this, please plan to attend Joe Taylor’s “How to Make Media Your Partner” workshop from 1 p.m. to 2:45 p.m. at MWC’s March 22^nd Pen In Hand Mini Writing Conference.

This interactive, hands-on, real world session will cover how to write effective press releases, target the right media for your work, find the right contact person at the media outlet, tie your idea or work to current news, and more. Joe says, “My session features practical, not theoretic, suggestions to interact with the media and to facilitate the media, making your story their story. I began working for a newspaper fresh out of college in 1977 and have worked ever since with national and local media. You will learn and you will have fun.”

Joe Taylor is president/CEO of the Quad Cities Convention & Visitors Bureau and regularly appears in broadcast, print and on-line media outlets in the Quad Cities. He has been with the bureau since its inception in 1990 and has served as its president/CEO since 1998. Prior to tourism, he was a newspaper reporter and editor.

Click here to learn about moreabout Pen In Hand. Call 563-324-1410 or email mwc@midwestwritingcenter.org to register.

Spring Pen In Hand Mini-Conference to feature "Stand out from the Competition" w/ "Basic Book Marketing for Authors" Workshops

SPRING 2014 PEN IN HAND MINI-CONFERENCE
Stand out from the Competition: Basic Book Marketing for Authors
Saturday, March 22, 10 am to 4:45 pm at MWC

10-11:45 am: Applying the 4 P's to your B: Creating a Book Marketing Plan with Jodie

Jodie Toohey

Toohey


In this workshop, participants will learn how to create a basic marketing plan so they can take focused action to try to get their book into readers' – and buyers' – hands. We'll cover the four P's (place, price, product, and promotion), the 5th P (people), holding giveaways, using social media, and setting up appearances.

Jodie Toohey is the author of three books: two poetry collections and one novel. She also runs Wordsy Woman Word Sales and Service, a professional writing and editing company helping people say what they want to say. She's taught workshops at CASI, the Vet Center, and MWC. Jodie holds a Marketing Certificate and is focusing on Marketing as part of her over half-completed MBA.


Joe Taylor
Quad-City Times photo

1-2:45 pm: How to Make the Media Your Partner with Joe Taylor

This interactive, hands-on, real world session will cover how to write effective press releases, target the right media for your work, find the right contact person at the media outlet, how to tie your idea or work to current news, and more.

Joe Taylor is president/ceo of the Quad Cities Convention & Visitors Bureau and regularly appears in broadcast, print and on-line media outlets in the Quad Cities. He has been with the bureau since its inception in 1990 and has served as its president/ceo since 1998. Prior to tourism, he was a newspaper reporter and editor.

 
3-4:45 pm: The Art of the Blurb with Robin Throne

Robin Throne

This interactive workshop will focus on how to write effective book synopses, endorsements, blurbs, and reviews. Participants are encouraged to bring books or manuscripts to exchange for reviews, or books-in-press in need of synopses or endorsements.

Local writer and educator, Robin Throne's book reviews, endorsements, and blurbs have appeared in Connections, Unity Book Reviews, Iowa Woman, GoodReads, Amazon.com, and various academic & popular presses. She also operates a small literary press, 918studio. 

WORKSHOP REGISTRATION FEES:
Before 3/15/14
$20 per workshop for members/$40 for all three
$25 per workshop for non-members/$50 for all three
After 3/15/14
$25 per workshop for members/$50 for all three
$30 per workshop for members/$60 for all three

TO REGISTER:
Use the PayPal button on the MWC home page to register online today!
Or please call MWC at 563-324-1410, or email mwc@midwestwritingcenter.org.

You may also mail a check with a note indicating your desire to register with your name, phone number, email address, and the titles of the workshop(s) for which you want to register to:
Midwest Writing Center
225 E. 2nd Street, Ste. 303
Davenport, IA 52801