Showing posts with label jodie toohey. Show all posts
Showing posts with label jodie toohey. Show all posts

Thursday, March 20, 2014

Applying the 4 P’s to your B: Creating a Book Marketing Plan with Jodie Toohey

In marketing, we talk about the 4 P’s: place, price, product, and promotion. This is just a simplified way to plan out how to promote any product, including a book. Place is where you will sell your book, more commonly known in the book-world as distribution. Price is how much you will charge for your book, but also encompasses determining if readers will pay that price. Product involves more than just your book’s title, but also includes, among other things, its genre, length, and ideal reader. Finally, promotion is figuring out how to tell people about your book.

To learn more about how to apply these 4 P’s to your book as well as other marketing tips, please attend Jodie Toohey’s workshop from 10 a.m. to 11:45 a.m. at MWC’s March 22nd Pen In Hand Mini Writing Conference. In this workshop, you will learn how to create a basic marketing plan so you can take focused action to try to get you book into readers’ – and buyers’ – hands. We’ll cover the four P’s (place, price, product, and promotion), the 5th P (people), holding giveaways, using social media, and setting up appearances.

Jodie Toohey is the author of three books: two poetry collections and one novel. She also runs Wordsy WomanWord Sales and Service, a professional writing and editing company helping people say what they want to say. She’s taught workshops at CASI, the Vet Center, and MWC. Jodie holds a Marketing Certificate and is focusing on Marketing as part of her two-thirds-completed MBA.


Saturday, February 22, 2014

Spring Pen In Hand Mini-Conference to feature "Stand out from the Competition" w/ "Basic Book Marketing for Authors" Workshops

SPRING 2014 PEN IN HAND MINI-CONFERENCE
Stand out from the Competition: Basic Book Marketing for Authors
Saturday, March 22, 10 am to 4:45 pm at MWC

10-11:45 am: Applying the 4 P's to your B: Creating a Book Marketing Plan with Jodie
Jodie Toohey

Toohey



In this workshop, participants will learn how to create a basic marketing plan so they can take focused action to try to get their book into readers' – and buyers' – hands. We'll cover the four P's (place, price, product, and promotion), the 5th P (people), holding giveaways, using social media, and setting up appearances.

Jodie Toohey is the author of three books: two poetry collections and one novel. She also runs Wordsy Woman Word Sales and Service, a professional writing and editing company helping people say what they want to say. She's taught workshops at CASI, the Vet Center, and MWC. Jodie holds a Marketing Certificate and is focusing on Marketing as part of her over half-completed MBA.



Joe Taylor
Quad-City Times photo

1-2:45 pm: How to Make the Media Your Partner with Joe Taylor

This interactive, hands-on, real world session will cover how to write effective press releases, target the right media for your work, find the right contact person at the media outlet, how to tie your idea or work to current news, and more.

Joe Taylor is president/ceo of the Quad Cities Convention & Visitors Bureau and regularly appears in broadcast, print and on-line media outlets in the Quad Cities. He has been with the bureau since its inception in 1990 and has served as its president/ceo since 1998. Prior to tourism, he was a newspaper reporter and editor.

 
3-4:45 pm: The Art of the Blurb with Robin Throne

Robin Throne
This interactive workshop will focus on how to write effective book synopses, endorsements, blurbs, and reviews. Participants are encouraged to bring books or manuscripts to exchange for reviews, or books-in-press in need of synopses or endorsements.

Local writer and educator, Robin Throne's book reviews, endorsements, and blurbs have appeared in Connections, Unity Book Reviews, Iowa Woman, GoodReads, Amazon.com, and various academic & popular presses. She also operates a small literary press, 918studio. 

WORKSHOP REGISTRATION FEES:
Before 3/15/14
$20 per workshop for members/$40 for all three
$25 per workshop for non-members/$50 for all three
After 3/15/14
$25 per workshop for members/$50 for all three
$30 per workshop for members/$60 for all three

TO REGISTER:
Use the PayPal button on the MWC home page to register online today!
Or please call MWC at 563-324-1410, or email mwc@midwestwritingcenter.org.

You may also mail a check with a note indicating your desire to register with your name, phone number, email address, and the titles of the workshop(s) for which you want to register to:
Midwest Writing Center
225 E. 2nd Street, Ste. 303
Davenport, IA 52801

Sunday, December 1, 2013

Friday, November 22, 2013

Local Quad Cities authors to support independent bookstores on Small Business Saturday


www.thebookrackqc.comThe QC Book Rack, an independent bookstore with locations in Davenport and Moline, and 918studio, an independent literary press in LeClaire, have teamed up to participate in Indies First and are promoting a local author event for Small Business Saturday sponsored by the American Booksellers Association (ABA).   

Quad City area local authors, Ann Boaden, Sean Leary, Cindy McDermott, Jane Reinhardt-Martin, Lilly Setterdahl, Jodie Toohey, Robin Throne, Connie Corcoran Wilson, Karin Youngberg, and illustrator William Hannan will join about 700 authors across the U.S. at more than 400 independent bookstores to make appearances at the Book Rack locations on Saturday, November 30, to sign books, recommend books, and talk about books in support of independent bookstores. An interactive map of the event can be viewed at http://www.indiebound.org/indies-first   

The QC Book Rack offers a local author section at both stores and other local authors will also have their book recommendations on display for holiday shoppers. McDermott, Toohey, and Throne will be at the Davenport store, and Boaden, Hannan, Leary, Reinhardt-Martin, Setterdahl, Wilson, and Youngberg will make appearances at the Moline store.

Economic indicators have shown independent bookstores have begun a new chapter in a shifting bookselling climate when compared to the past decade. The ABA reported that since 2009 more independent bookstores have opened than closed in America.  In September, the noted Native American writer, Sherman Alexie, called for local authors to use Small Business Saturday to support independent bookstores in turn for their ongoing support of both authors and readers.  

Wednesday, August 7, 2013

Toohey’s 'The Other Side of Crazy' set for release September 1


The Other Side of Crazy, a collection of poetry by Jodie Toohey, will be released by 918studio September 1. The book is Toohey’s second collection of poetry. Cover and interior design for the collection was by Sarah Throne-Ploehn of Rivertown Creative.

Toohey will read from her collection at a launch party and book signing to be held from 1-3 p.m. on Saturday, September 14, at the Midwest Writing Center. The event will be held in the third floor conference room of the Bucktown Center of the Arts at 225 East 2nd Street, Davenport. The public is invited and refreshments will be available. 

Toohey’s first poetry collection was Crush and Other Love Poems for Girls (2008) and she authored
Jodie Toohey
the young adult novel, Missing Emily: Croatian Life Letters (2012). She was a contributor to the MWC Creative Writing Primer (2012, MWC Press), and operates a professional writing and editing business, Wordsy Woman Word Sales and Service.  She also volunteers generously for MWC.

Poet Ryan Collins had early praise for the collection: “The trick in The Other Side of Crazy seems to be that it’s a place we cannot access, or perhaps does not exist.  These poems are filled with startling images, both strange and commonplace: blood-soaked quilts, burning watches, calendars, thunderstorms, dead skin, pharmaceutical commercials, a bike ride across the emotional terrain of modern life.  These poems are littered with interruptions—both internal & external—that are always biting at the heels at this contemporary normalcy & domesticity, and in the end, rather than being resisted or fretted upon or allowed to hold modern life hostage, they are embraced & incorporated into the living and crazy love these poems so deftly reflect.”

Quad Cities area poet and professor, Ellen Tsagaris said Toohey “proves to us that still waters do indeed run deep. Her poetry collection proffers a brilliant disturbance of the intellectual mind that reassembles as creative genius. The poet conjures everyday moments of insanity in her work that gift us sanity, and that join all of us in a very human, very creative, coven of mad genius.”

The Other Side of Crazy will be available for purchase at the Midwest Writing Center, The Book Rack, and Amazon.com.

Thursday, June 27, 2013

The Writer’s Surprise Party


 
Jodie Toohey
Jodie Toohey has two selections in the MWC Creative Writing Primer: "Writing as Creative Practice" and "Technique in Poetry."  The Other Side of Crazy, her second collection of poetry is set for release by 918studio in September. Her first collection was Crush and Other Love Poems forGirls (2008), and in 2012, she authored the novel, Missing Emily: Croatian Life Letters, a correspondence between two teen girls, one living in the United States and the other in Croatia, who deal with their own turmoil, one of deep depression and the other of civil war, through pen pal letters during the early 1990s. When she is not writing novels or poetry, Jodie helps people say what they want to say through her professional writing and editing business, Wordsy Woman Words Sales and Service. She lives in Iowa with her husband, daughter, son, cat, and dog.


In her writing guides, Writing Down the Bones and Wild Mind, Natalie Goldberg encourages readers to practice timed free writing. The key to timed free writing is not that you write five minutes, or ten minutes, or twenty minutes, but it is what you do when you think you are finished. You set the timer for five or ten minutes more and keep going. The reason? You will often be surprised, even startled, by what your creative brain spits out when it thinks the free writing is over.

I have followed this practice many times during my writing life, and am always amazed at how well it works. Often, in those last few minutes, the meat or the meaning of what I was trying to say falls out onto my paper. This surprise in writing is one of the reasons why I love it so much. But free writing is not the only place where I enjoy surprise in writing.

During the poetry session of a writing workshop I led, I borrowed my daughter’s poetry magnets and gave each participant and myself a small, random handful. The group and I were almost astonished by the beautiful poems our brains produced with these random words. Everyone created pieces with meaning and insight. I’m not a brain scientist and it isn’t important how they do it, but it fascinates me how our brains can take random things and put them together to create something concrete and meaningful.

The best poems I’ve ever written are dripping with surprise. When I free write, many times I merely pay attention to the words flying through my head and I copy them down in my journal. As I’m writing, they seem random, independent, and not connected at all. Often when I’m done, I have an entire poem that I think is just comprised of haphazard words. But then I read it. Sometimes it happens immediately and sometimes it doesn’t happen until I read it maybe months of even years later, but I find meaning. A real, honest-to-goodness poem with insight and meaning my brain created when I was just paying attention to individual words. Usually, I’ll need a few words added to cement the meaning, but it is all there in the original transcription.

Even what I initially fear are mistakes in my writing sometimes end up being my brain actually saying what it meant to say. For example, the title poem of my poetry collection, The Other Side of Crazy, starts off with “Peddle down the street, past salted pines.” When the initial proof came, I thought, Oh no, I made a mistake. Peddle means to sell something and pedal a bicycle is what I actually envisioned. But then I read through the rest of the poem and I remembered when I wrote it. I was in the middle of a prospect-calling campaign for my business and I realized the poems described precisely how I felt about cold calling. And peddle actually fits better. So I kept it.

Surprise in writing practice can manifest in many different ways; the writer just needs to be open to it. And believe. But there’s a catch: you have to be writing to find it.

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MWC Creative Writing Primer Kindle Giveaway June 27-29! #collinsconference

Friday, November 2, 2012

November's Featured Author: Jodie Toohey



November’s featured author is Jodie Toohey. Jodie is the author of Crush and Other LovePoems for Girls, released in 2008. Her recent novel, Missing Emily: Croatian Life Letters, is now available for purchase at both The Book Rack locations, Exotic Imports, the West Kimberly Road Hy-Vee, Amazon.com, and other online retailers. Missing Emily tells the story of two girls living on opposite sides of the world, one in the United States and one in Croatia, who deal with their own turmoil, one of depression and the other of civil war, through pen pal letters in the early 1990s.

Jodie began to think about writing a book like Missing Emily after meeting her friend from Croatia several years ago. She thought back to what she was dealing with in her life in 1991 to 1992 and thought about how her perspective may have been different if they would have had contact during that time frame. About the book, Jodie says, “I believe the story will resonate with readers because, though the specific circumstances may be extraordinary, the issues are universal: death of a loved one, depression, boys, school, and trying to appear normal while dealing with turmoil ‘behind the scenes.’ I hope it will show readers who may be dealing with some of these issues that they are not alone and they are not new, which will hopefully comfort them and motivate them to seek solace outside of themselves. I also hope readers will be reminded there is a big world out there and even though they may be dealing with their own problems, there are people in the world dealing with much worse, like war. Finally, it contains a positive message about the evolving state of normal and remaining thankful for the good things you do have in your life.”

When Jodie is not working on her young adult novels, she is running her professional writing and editing business, Wordsy Woman Word Sales and Service; writing poetry; taking classes to earn her Masters of Business Administration; or volunteering for MWC, her next endeavor for which she will be leading a seven-session series of creative writing classes for seniors via a partnership between MWC and CASI. Her poetry book entitled The Other Side of Crazy is planned for release by 918 Studio in September 2013. To learn more about Jodie, please visit her website at www.wordsywoman.com. To read an excerpt from Missing Emily, click here. Or stop by to visit during the MWC holiday signing at Southpark Mall on November 24th between 1 and 4 p.m., or on December 8th at the Elmore Avenue Book Rack or December 15th at the Moline Book Rack, both from Noon to 3 p.m.

For aspiring writers and authors, Jodie offers this advice, “Follow your own heart. Your best writing will come directly from you, deep within your soul. Nobody else has your exact same perspective so whatever you write will be unique and authentic as long as it comes from you. Write to find out who that ‘you’ is and then infuse your writing with the ‘you’ you find.”